Prelanders definitely haven’t lost their value — if anything, they’ve evolved. Straight-to-offer might work for hyper-warm traffic, but for cold or native traffic, you’re leaving money on the table. In my supplement campaigns, adding a simple, well-structured prelander increased CTR by 35%. I followed these prelanders in affiliate marketing tips to fine-tune headlines, credibility indicators, and subtle CTAs. Also, test multiple angles — health trends, testimonials, or even myth-busting hooks. Prelanders aren’t just about conversions; they also improve ad quality scores and reduce bounce rates.